GREEN

I'M KAITLIN

I'm inspired by a persistent love to cultivate and promote a positive, healthful and sustainable lifestyle.

My nail art blog, The Daily Polish, was once featured on fox news.com, Huffington Post and aol.com and I've been fortunate to work with designers and brands like Tadashi Shoji, Marc Jacobs, Azature, L'Oreal and Anastasia Beverly Hills.

Here's my blogging story:

 

I once authored a blog post that is not only an incredible understatement but also an overly dramatized attention grabber.

"The Girl Who Lost One Hundred Thousand Followers"

Confused? Welcome to the conundrum that is social media marketing.

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If you're reading this, we likely found each other through organic marketing.

And I would bet we've likely had a conversation or quick interaction somewhere on the internet - either a twitter DM, a quick like back, or an in depth response to an inquiry.

I repeatedly graced the "popular page" on Instagram with every post but maintained a following through strong communication and a simple directive.

Until I didn't.

 

Nail art allowed me to share my passion for self care, art, design and the occasional beauty product while connecting with hundreds of thousands of viewers.

It also allowed me to pursue a passion of online marketing with a sense of privacy while maintaining other career paths.

 

 

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anyways...

inconsistency and marketing do not go well together

and painting small imagery on your hands a time saver it does not make.

I've found my way back to blogging yet continue to struggle to create a sense of identity in the health, wellness, and beauty communities for these reasons:

"How can I promote makeup and beauty practices without promoting a feeling of comparison?"

"How can I promote myself, a real person,  in an industry that is not real?"

"How can I maintain an authentic connection with my followers on a platform that promotes anything but authenticity?"

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Neuroscientists have compared social media interactions to a syringe of dopamine being injected straight into your system

and every post is tailored to do just that, triggering behavioral addiction patterns.

Over a quarter of all children who spend 3 or more hours a day on social media exhibit symptoms of poor mental health. According to some sources, teens are averaging almost 9 hours of use per day.

The overuse is much more problematic in children and young adults because their brains and social skills are still developing.

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And studies have found that these individuals not only have worsened social anxiety in groups, higher rates of depression, negative body-image, they also demonstrated lowered levels of empathy and compassion towards others when surveyed.

What I know:
With the introduction of social media, between the years of 2008 (Facebook buys Instagram in 2012) and Now there has been an increase of 4,460 lives lost per year from suicide between the ages of 15 and 24 and an increase of 4,630 lives lost per year from suicide between the ages of 25 and 34.

WE CAN DO BETTER

While I don't come close to having all the answers to the Social Media Paradox 

I do have a few... and they come along with the promise of honest reviews, helpful guides, and a positive mindset.

 

When it comes to beauty, wellness, and daily routines I like simple steps, natural stuff and good vibes only.

WATER

Data provided by the American Foundation for Suicide Prevention and www.addictioncenter.com